Everybody loves a storyteller
Every time I read about social media, someone is always talking about “having a conversation”, “telling your story” and “the narrative of your organization”. Now, it seems like human resources has now...
View ArticleKnowing your customers offline too.
I just read a blog post by Jeremiah Owyang (@jowyang), detailing how ‘Social Profiling’ will work in the real world. It’s true, it’s happening. However, it raises the question – what about customers...
View ArticleBeing a “leader” in social media
While mapping out a media and marketing strategy with a client the other day, we inevitably got to social media. Unlike many other clients, this one was completely onboard with one little exception....
View ArticleWaiting on the Muse: Staying Creative When the Mood Escapes You
This might seem a bit off-topic for a marketing blog but I haven’t encountered a marketing person yet who hasn’t hit total and complete creative block at one point in their careers. Let me state...
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